A fascinating story that isn't told enough times in book form -- Steve Jobs's post-Apple attempt to come up with the next great computing platform. After he was ousted from his day-to-day role at Apple, Jobs resigned and took a number of employees with him to form Next Inc, which would make computers for universities. While the hardware ultimately failed because it was too expensive, the software eventually became the basis for the Apple Store, the iTunes Store, macOS, iOS, watchOS, tvOS, and audioOS. The story of Jobs's journey there and back again, so to speak, is one of the most entertaining in the history of the industry.
